Engage fans all year round

Meaningful relationships don’t start and stop with the sports season. Among all fans of all major sports, respondents who engage with their teams outside of watching games spend more than four times as much as fans who don’t (Deloitte) 

 We now have the opportunity to listen and respond to every fan at every stage of his customer journey, keeping him engaged and helping to drive purchase decisions. Using intelligent nurture tracks, marketing messages should flow in a logical fashion, creating engaging, personalised conversations. It’s not about individual messages, or even individual campaigns—every interaction asks for another interaction, and is part of a longer chain of events.

Case studies

Literature