Snaptivity will allow fans to focus stadium cameras on themselves and friends during match highlights to create an ‘event triggered extended selfie’
What? Snaptivity claims to enhance the live-sport fan experience by aiming their cameras at the crowd. Snaptivity uses IoT, robotics and live data to keep fans ‘glued to the game, not their smartphones’, while they capture their best moments. Photos are matched with creative branded content. Snaptivity tagline is: the only tech powered by the emotions of the crowd.
Why? Installation of Snaptivity system at Johan Cruijff ArenA for operations at live events hosted there to enhance in-stadium fan experience. Integration in the sponsorship offering, enhancing the revenues from by innovative digital asset. Snaptivity collects & analyses data so that you have full picture of who your audience are, what they like and how the campaign is performing.
How? Robotic cameras at stadium are triggered by sensory networks which capture only candid fan reactions at the stadium. This enhances the fan experience by delivering high emotional-value personalised content to every fan in-stadium. With Snaptivity fans can focus on what matters most – the game & action on the pitch; and be sure that every meaningful moments is captured and security delivered. By delivering photos during & after the game and, therefore, implementing a peak-end Snaptivity turns a visit to Johan Cruijff Arena into an emotional, fantastic and personalised experience.