Snaptivity will allow fans to focus stadium cameras on themselves and friends during match highlights to create an ‘event triggered extended selfie’
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Snaptivity
Service factors
Experience phases
Category: Capturing the moment
Snaptivity will allow fans to focus stadium cameras on themselves and friends during match highlights to create an ‘event triggered extended selfie’
What? Snaptivity claims to enhance the live-sport fan experience by aiming their cameras at the crowd. Snaptivity uses IoT, robotics and live data to keep fans ‘glued to the game, not their smartphones’, while they capture their best moments. Photos are matched with creative branded content. Snaptivity tagline is: the only tech powered by the emotions of the crowd.
Why? Installation of Snaptivity system at Johan Cruijff ArenA for operations at live events hosted there to enhance in-stadium fan experience. Integration in the sponsorship offering, enhancing the revenues from by innovative digital asset. Snaptivity collects & analyses data so that you have full picture of who your audience are, what they like and how the campaign is performing.
How? Robotic cameras at stadium are triggered by sensory networks which capture only candid fan reactions at the stadium. This enhances the fan experience by delivering high emotional-value personalised content to every fan in-stadium. With Snaptivity fans can focus on what matters most – the game & action on the pitch; and be sure that every meaningful moments is captured and security delivered. By delivering photos during & after the game and, therefore, implementing a peak-end Snaptivity turns a visit to Johan Cruijff Arena into an emotional, fantastic and personalised experience.
Images will be captured in the stadium exclusively only by using Snaptivity.
Robotic cameras can catch the enthusiastic fan moments. Fans will be surprised to see theirselves and want to share that with the world.
After the game/ match or event visitors can view their own pictures with genuine emotions and are able to share these mages with family and friends..
Images can be shared with friend through social media.
Snaptivity creates a meaningfull relationship with fans engagement platform, sponsorhip, social networks and live fan experiences.
Snaptivity also deliveres photos after the game. Provides ‘innovative and cutting edge solutions’ for venues and brands to ensure ongoing and meaningful relationships with their fan communities through fan engagement platform, sponsorship, social networks and live fan experiences.
Snaptivity claims to establish a better and personal relationship with the fans.
Snaptivity claims to grow engagement with fans. Further enhance fan experience and enrich fan shared content on social media. Also better understanding of in-stadium behaviour.
Costumer targets for Snaptivity are the businesspartners in the stadium such as venues, rights holders, event organisers, brands & sponsors, sports marketing agencies. The users of Snaptivity will be visitors in the stadium during and after the match or event. Snaptivity is suitable for every fan. Maybe casual fans will use it, because they want to catch the unique experience to visit the stadium. Only fans inside the stadium can use the service.
The service can be used as a app. The technology runs both on iOS and on Android. Snaptivity is an API-based solution for effortless integration into existing communication channels. Snaptivity is a fully-automated platform that measures the emotional level of the crowd (without face recognition) and captures moments for every fan.
The organization of the service requires collaboration with various business roles to deliver the service and enhance the spectator experience. Snaptivity works best with the Johan Cruyff ArenA and partners, including technical and commercial partners such as event organizers, brands and sponsors, sports marketing agencies, because Snaptivity’s technology is applicable to any kind of live event.
The app could be used to attract sponsors. Sponsors look at Snaptivity as a digital asset to target and personalise their communications at scale, tapping into the power of fan shared content.
Snaptivity collects & analyses data so that you have full picture of who your audience are, what they like and how the campaign is performing.
