This website is developed based on the “change the game” challenge and the casestudy innovations that came out of it. The information these cases shared within this project in the field of ICT-solutions and fan experience in the football stadium Arena Johan Cruijff, are the basics to start this project (website). In an empirical study, we try to find patterns between the case studies and use different methods to link different pieces of information from the same and different cases to a theoretical proposition (Campbell). An attempt is made to strengthen and support the existing results.

Therefor, we can identify this project with a multiple case study approach. Yin defines the case study research method “as an empirical inquiry that investigates a contemporary phenomenon within its real-life context; when the boundaries between phenomenon and context are not clearly evident; and in which multiple sources of evidence are used (Yin).” 

Casestudy research should be open-ended and a flexible approach in terms of both design and execution of the research (Klandermans & Staggenborg). This means this research is based on experiments and explorations and an amount of iteration over the steps which allow to achieve results. The aim of using the casestudies a the basic of this project is to combine the findings from the different cases into an overall picture in the field of ICT technology solutions and fan experience in stadiums and / or events. The case studies are linked to the problem research question. Therefore, the following research question has been asked:

What tools and methods are there and can be developed within the creative process, as a guideline for decision making, in the area of ​​”Fan Experience”.

This website discuss various methods and theories used during the project to explain choices based on existing literature and motifs made. We think this set of research and methods can help you in your own creative process or as a guide for making decisions on management level in the field of “Fan Experience”. Perhaps this set can contribute to the general discussion about theories and methods within research into the experience of fans and thus show how these can be used for the general purposes in this segment.

  • 16 Service factors are focused on fan experience are explained and applied on the case-studies. 
  • Systemic scorecard (SSC) to find out the overall connections between all casestudies
  • Experience Map is used to see an overview of the timeline when the service can be used. The case studies were also analyzed via the timeline, including the 16 service factors focused on fan experience, the stories were compiled here to visualize the main facts within which multiple innovations can work together, and an estimate was made of how these services can be optimized.
  • Stof business model (STOF) to see how the casestudies fits within the network of partners.
  • Fans’ motivations and fragmentation in literature

Yin, R.K., (1984). Case Study Research: Design and Methods. Beverly Hills, Calif: Sage Publications.


Campbell, D., (1975). Degrees of freedom and the case study. Comparative Political Studies, 8, 178-185.

Klandermans & Staggenborg

Klandermans, Bert, and Suzanne Staggenborg, eds. Methods of social movement research. Vol. 16. U of Minnesota Press, 2002.