Forward gamear developed a game engine for social, complex, evolving and diverse mobile games, played outdoors through physical activity.
Forward GameAR is focused on innovation in mobile games and team sport fan engagement, making what we see as 3 key elements: fun, active and outdoor. Forward gameAR developed a game blending the physical and virtual worlds inside and around the Johan Cruyff Arena. The Forward GameAR transforms the area around the arena into a quest. We use location based game objects that need to be discovered on the map, inside them there are quiz questions and additional challenges. Users collect team player cards and can swap the cards between each other. Additionally, users can play Augmented Reality games, quiz duels and special Arena challenges that involve unlocking special locations.
The “connected generation” is less and less involved in physical activity. Young people rarely play outdoors.
A vast amount of their time is spent on non-active games. The goal of the game is to allow the visitors (especially the young segment) to spend more time at the arena, play and interact with each other and with the club. The location based game approach is very resonant with the young generation. Augmented Reality challenges – requiring the user to interact with the virtual elements placed in the real world – provide the experience of an “amusement park”.
Forward GameAR want to harness the technology to bring back the “playing” as it was meant to be – active, outdoors and together – and they do it by building Active Mobile Games.