Summary

Upgrading and improving the Tour for children by using new media types like AR and focussing on specific needs & wants from the target group. Creating a new experience with multiple touchpoints to enhance the overall flow.

Key findings in research:

• Short attention span of children needs to be accounted for. Mini games are suited to allow kids to try different games, without long waiting lines.
• Multiplayer setup, without the use of mobile devices (only for parents).
• USe the energy of kids to enhance the story about football.
• Make sure the ending of the Tour is memorable and it’’ possible to relive moments.

Selected Service Factors Forward Game:

• Making it easy to be a fan.
• Using athletes as role models.
• Create WOW moments.
• Letting them shine.
• Build unique venue experiences.