Student Team X-Plora
Upgrading and improving the Tour for 3 different audiences by using new media types and focussing on specific needs & wants from the target groups. Creating a new experience with multiple touchpoints to enhance the overall flow.
Key findings in research:
- Offering multiple games that combine the virtual and real world create a more playful experience.
- A visitor can choose a favorite player that will be the guide throughout the Tour.
- Afterwards, all the created content like game statistics during the Tour, photo moments and other memorable data can be re-lived and shared with others.
Selected Service Factors X-Plora:
- Creating (more and better integrated) WOW moments.
- Letting visitors shine.
- Using athletes as role models.
- Sharing content.
- Offering immersion