Student Team Momkai
mproving the VAR moment during live matches can be tricky, therefore focus on the needs of the visitors is key. A new experience was created with multiple touchpoints to enhance the overall visit showing not only VAR related information, but also general statistics and historical content; before, during and after the match.
Key findings in research:
- Before the match, additional statistics can be viewed on screens while entering the stadium.
- During the match, content can be shown in the same style with relevant but minimal distraction (facts, or other historical data). Don’t use mobile phones or other devices.
- At least show the interim score like at home.
- In the event of a VAR situation, additional information is shown in the same style to inform the crowd.
Selected Service Factors:
- Being inclusive
- Offering immersion
- Nurture pre and and events moments
- Building unique venue experience
- Using athletes as role models
- Being well versed on the fan’s preference.